FIFTH COMMERCIAL CRITIQUE

This commercial series was for Kraft Macaroni and Cheese. Different from other campaigns (cheesasauras rex was an old favorite of mine...), these commercials are more serious and witty. The star of the commercial are kids who have a problem - their parents keep stealing their macaroni and cheese. They are irate about this, because there is nothing more they love than macaroni and cheese. The settings of the commercials are as if they are set in everyday life: this could be your kid complaining, or perhaps you had a food thief when you were young too... The camera moves in on the children, showing them as the lead in the commercial (sort of a "testimonial") but also shows the scene of family. This commercial makes it seem that everybody loves Kraft Macaroni and Cheese... it is not just for kids.