FOURTH COMMERCIAL CRITIQUE

This commercial was for the movie King Kong in 3d. They did not say what it was for until the end, which get the viewer engaged and curious about what this strange commercial was about. This commercial consisted of a montage of different people in slow motion. Only their faces visible, they all displayed different exaggerated emotions: fear, shock, wonder, etc. The intensity of their emotions was caused by something they were reacting to... but what? Finally, the commercial flashes KING KONG: 3D at the end. By withholding what is was, the viewer was intrigued by the commercial, and actively wanted to know what it was for. It also expressed how the movie, especially in its 3d version, is intense, exciting, and feels like reality.