SECOND COMMERCIAL CRITIQUE

My second commercial I have decided to critique is for Heinz Classic Tomato Soup. The commercial consisted of many different types of people eating soup in many different situations - a cramped apartment, camping, on a cold day, etc. The people ranged in a variety of ways covering all age groups, races, gender, etc. Though all the situation and characters were all very different they all were doing the same action - blowing on their filled spoon to cool down the soup. This was endearing not only because of all the familiar situations, but because everyone in their life has done that same thing before taking a swallow. However, the commercial took that action (and the little whistling noise blowing makes) and turned it into the tune of the "happy birthday to you" song. This let the viewer sing along and realize Heinz is celebrating its 100 year "birthday". Overall I really enjoyed this commerical - it instills you with a feeling of nostalgia and warmth toward the product