FIRST COMMERCIAL

The first commercials I watched were a series on the Chicago Blackhawks professional Hockey team. They each featured a single player, in full uniform, on the ice. As they are the only one on the ice in the commercials, the seem in control of it - like they own it. There is romantic, almost haunting music in the background. It expresses beauty and sophistication. The speech in the commercials only comes from the individual player in each one. The words focus on the skill and passion they have for the sport. For example, one player (showing off his slapshot) remarks "the goalie can't stop what he can't see". Another explains "I lost 7 teeth last season. I still have 25 left." They all show the intensity of the sport. The movement in these commercials is slow, almost dreamlike. The camera focuses on different shots - the player, the puck, the skates, etc however it is usually zoomed in. I liked certain aspects of this commercial series. It shows the intense and difficult nature of the sport and the high level of perfection the players have to maintain.